Pawnbroking is a form of secured lending that dates back thousands of years. Drawing on over 20 years of experience trading as Berkeley Credit and Finance, we have developed a highly successful and modern business model now branded as Cash 22. The group currently operate nine company stores with other locations due to open in 2011.
While offering a broad range of services and building strong customer relationships, Cash 22 does not lose sight of the core business of lending against gold and high value jewellery items. In contrast to some competitors, the key element of our business is the pawnbroking loan book which earns an excellent annual return in interest.
As consumer credit remains constrained and employment prospects remain challenging, the market for pawnbroking continues to grow and now includes demographics that have not historically used the service.
Pawnbroking also remains very competitive against other forms of short term lending, including bank overdrafts, which can have four digit APRs.